工工智臻论坛系列
2025年第1期，总第23期
讲座题目：Shaping the future of product development: Digital transformation and consumer collaboration
主讲人：Richard Evans，戴尔豪斯大学教授
时间：3月24日16:00
地点：新主楼A1148
主持人：单伟教授
嘉宾简介：
Dr. Richard Evans is a professor of Digital Innovation at the College of Digital Transformation, Faculty of Computer Science, Dalhousie University. He received his Ph.D. from the University of Greenwich. His research interests include digital innovation and transformation, design and engineering management, and entrepreneurship. He has authored/co-authored numerous papers in peer-reviewed journals, including Journal of Business Research, Computers in Human Behavior, Technological Forecasting and Social Change, IEEE Transactions on Engineering Management, Information Technology and People, and others.
讲座摘要：
This lecture will examine the transformative impact of advanced digital technologies on consumer engagement and collaborative innovation in product development. It begins by situating digital transformation within modern business contexts, highlighting its relevance to product design and development. Two primary objectives guide the session: assessing how digital transformation reshapes consumer engagement strategies and analyzing the role of collaborative innovation in product development. First, foundational concepts and key elements of digital transformation will be defined, supported by real-world industry examples illustrating practical implications for product development. Second, the session will explore key changes in consumer expectations and behaviors driven by digital transformation, identifying strategies for effectively engaging digitally empowered consumers, supported by empirical insights from recent research. Third, the lecture emphasizes collaborative innovation by examining how consumer insights directly influence innovative product development, highlighting the significant roles of emerging technologies, such as artificial intelligence and the metaverse. The lecture will conclude with a summary of key insights and an interactive Q&A session, encouraging active attendee participation and promoting deeper dialogue on the interplay among digital transformation, consumer engagement, and collaborative innovation.
